Your PR and Marketing Powerhouse.
Raising the Bar. Dropping the Mic.

The MicDrop Agency is a top-rated and fast-growing boutique PR and Marketing firm. We specialize in brand amplification for innovative companies and people. With an entrepreneurial mindset and a scrappy hustle, we go the extra mile to ensure that our clients achieve a standing ovation.

Our Clients

Up-and-Comers. Disruptors. Innovators.
We work with the best of the best.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
A preconstruction management software unifying stakeholders during the planning phase of construction.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
A top insurance tech podcast that explores how industry leaders are leveraging technology to grow their businesses.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
Serial entrepreneur and Co-founder/CEO of a multinational technology and consulting company that develops industry-leading software for the largest insurance companies across the globe. TEDx speaker, podcaster and author.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
DD.NYC® is an award-winning NYC digital design agency for branding, web design, UI/UX & apps.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
A medical communications company that helps facilitate collaboration between industry professionals, healthcare providers and patients, for improved disease management, optimal treatment and – ultimately – a better patient journey.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
A cloud-native Risk Management Information System structured on Automation, Integration & Intelligence.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
A contract intelligence platform that simplifies construction contracts by quickly identifying critical risk provisions and provides teams with guidance to make great decisions throughout the entire project lifecycle.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.
Up-and-Comers. Disruptors. Innovators. We work with the best of the best.

What we do

1
Media
Relations
  • Craft compelling press releases
  • Conduct targeted media outreach
  • Organize media events
  • Provide media training
  • Tailor strategies to tech and digital media
  • Establish credibility and increase visibility
Services
2
Brand
Positioning
  • Define and communicate unique value propositions
  • Conduct market research and competitor analysis
  • Develop clear brand positioning strategies
  • Build strong and memorable brand identities
Services
3
Content
Marketing
  • Develop content strategies and calendars
  • Produce engaging articles, blogs, videos, and infographics
  • Optimize content for search engines
  • Ensure content resonates with target audiences and supports marketing goals
Services
4
Thought
Leadership
  • Develop thought-provoking content
  • Secure strategic media placements
  • Position you as an industry expert
  • Create platforms for sharing insights and perspectives
Services
5
Professional
Speaking
  • Secure speaking engagements
  • Align speaking opportunities with brand messages
  • Position you as a thought leader
  • Build trust and expand your reach
Services
6
Personal
Branding
  • Define your unique value proposition
  • Develop a compelling brand story
  • Create cohesive personal branding across social media and websites
  • Tailor strategies to individual goals and objectives
Services
7
Strategic
Partnerships
  • Identify and cultivate strategic partnerships
  • Negotiate mutually beneficial partnerships
  • Develop strategic plans for implementation
  • Open doors to new opportunities and collaborations
Services
8
Fractional
CMO
  • Provide part-time CMO expertise
  • Develop and execute comprehensive marketing strategies
  • Align marketing efforts with business goals
  • Offer strategic leadership without the cost of a full-time executive
Services
Amplify your innovations with our strategic PR, and watch your Brand soar to new heights in the ever-evolving digital landscape.

Who we are

Founder, CEO
Katie Zeppieri
With over a decade of experience in the industry, Katie is a true expert in her field, possessing a wealth of knowledge and an unwavering commitment to excellence.
Publicity Manager
Alexa Paulos
Alexa was employee #1 at The MicDrop Agency starting as a part-time coordinator and has grown to become the Publicity Manager. She excels in helping clients prepare for conferences and in coordinating events, ensuring every detail is meticulously managed. Additionally, Alexa crafts innovative speaking and award applications and acts as a podcast producer for a leading industry podcast, enhancing MicDrop clients' visibility and influence.
Digital Communication Specialist
Alyssa Martin
As the Digital Communications Specialist at The MicDrop Agency, Alyssa is your "content machine". She creates engaging content strategies and website copy as well as click-worthy social media posts, blog posts, case studies and email newsletters that help generate new leads for MicDrop clients.
Account Manager
Girish Jaggi
Girish takes great pride in leading the Public Relations department where his expertise lies in providing strategic counsel and effectively managing the external communications for the myriad of brands served by The MicDrop Agency. With a keen eye for emerging trends in PR and a commitment to delivering exceptional results, he ensures that clients' messages resonate with their target audiences and make a lasting impact.

Testimonials

Having The MicDrop Agency as our partner Marketing & PR firm has truly moved the needle for us. Document Crunch is growing rapidly and we needed an agency that was knowledgeable, adaptable and that would grow with us.

Working with The MicDrop Agency has been so amazing. Having Katie as my publicist has been great because every step of the way she’s always been there with encouragement to help me understand why it’s important for me to tell my story in the first place.

In over 20 years of running a software company, I’ve worked with many PR agencies. Working with The MicDrop Agency has been a completely different experience. From booking speaking engagements to podcast interviews to personal branding to leading my book launch, everything I’ve thrown at them has been beyond my expectations. It has allowed me to extend my personal brand and corporate brand to new clients, prospects and opportunities.