Your PR and Marketing Powerhouse.
Raising the Bar. Dropping the Mic.
Our Clients
What we do
Relations
- Craft compelling press releases
- Conduct targeted media outreach
- Organize media events
- Provide media training
- Tailor strategies to tech and digital media
- Establish credibility and increase visibility
Positioning
- Define and communicate unique value propositions
- Conduct market research and competitor analysis
- Develop clear brand positioning strategies
- Build strong and memorable brand identities
Marketing
- Develop content strategies and calendars
- Produce engaging articles, blogs, videos, and infographics
- Optimize content for search engines
- Ensure content resonates with target audiences and supports marketing goals
Leadership
- Develop thought-provoking content
- Secure strategic media placements
- Position you as an industry expert
- Create platforms for sharing insights and perspectives
Speaking
- Secure speaking engagements
- Align speaking opportunities with brand messages
- Position you as a thought leader
- Build trust and expand your reach
Branding
- Define your unique value proposition
- Develop a compelling brand story
- Create cohesive personal branding across social media and websites
- Tailor strategies to individual goals and objectives
Partnerships
- Identify and cultivate strategic partnerships
- Negotiate mutually beneficial partnerships
- Develop strategic plans for implementation
- Open doors to new opportunities and collaborations
CMO
- Provide part-time CMO expertise
- Develop and execute comprehensive marketing strategies
- Align marketing efforts with business goals
- Offer strategic leadership without the cost of a full-time executive
Who we are
Katie Zeppieri is a 2x TEDx speaker, author, social influencer, media personality, and Founder & Lead Publicist of The MicDrop Agency, a top-rated and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. MicDrop’s roster of clients range from high-growth tech startups to serial entrepreneurs to C-suite executives and reality TV stars including Netflix “Love Is Blind” stars Deepti Vempati and Kelly Chase who together have a combined total of over 1.4 million followers.
Katie is a sought after speaker, consultant and guest expert who speaks brand strategy, PR and marketing. Some of the topics Katie is frequently asked to speak about include: how to attract media attention, how to use speaking as a tool to build your business, and how to build a personal brand. She is also a frequent contributor to Toronto’s AM radio station, NEWSTALK 1010 and has also been featured on CP24, CTV, Forbes, The Huffington Post, Virgin Radio and SiriusXM.
Prior to launching The MicDrop Agency, Katie built GIRL TALK Day, Canada’s largest girl empowerment event as well as an international school chapter network impacting over 100 schools and reaching over 15,000 girls in the seven years of the organization’s operation.
Katie has recently launched a podcast titled Get Mic’d with Katie Zeppieri which is a marketing podcast about the ins and outs of what it takes to build a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding and PR. The audience for this podcast is CEO’s, entrepreneurs and marketing professionals looking to uplevel their game. The first two guests for the series include: the CEO of The Atlantic, Nicholas Thompson, and Shark Tank investor, Matt Higgins.
Testimonials
Having The MicDrop Agency as our partner Marketing & PR firm has truly moved the needle for us. Document Crunch is growing rapidly and we needed an agency that was knowledgeable, adaptable and that would grow with us.
Working with The MicDrop Agency has been so amazing. Having Katie as my publicist has been great because every step of the way she’s always been there with encouragement to help me understand why it’s important for me to tell my story in the first place.
In over 20 years of running a software company, I’ve worked with many PR agencies. Working with The MicDrop Agency has been a completely different experience. From booking speaking engagements to podcast interviews to personal branding to leading my book launch, everything I’ve thrown at them has been beyond my expectations. It has allowed me to extend my personal brand and corporate brand to new clients, prospects and opportunities.