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Welcome to “The Drop” by The MicDrop Agency— your resource for marketing, PR and branding insights.
10.10.2024
Get Mic’d – Episode 9: The Playbook for Authentic Content with Purna Virji, LinkedIn- Transcript
Business SuccessLinkedInPersonal BrandingPodcastsThought Leadership

Purna Virji joins Katie Zeppieri on this episode of Get Mic’d to delve into the art of authentic content creation. With a wealth of experience as a globally recognized content strategist and author of High-Impact Content Marketing, Purna shares her insights on building trust and connection through meaningful storytelling.

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Get Mic’d – Episode 9: The Playbook for Authentic Content with Purna Virji, LinkedIn- Transcript
20.09.2024
Get Mic’d – Episode 8: Creating Impact Through Community & Live Events with Maryam Banikarim, Fortune- Transcript
Business SuccessPersonal BrandingPodcastsThought Leadership

Maryam Banikarim joins Katie Zeppieri on this episode of Get Mic’d to share her inspiring journey from almost launching a travel guide with Gap’s “Individuals of Style” campaign to leading Fortune’s Most Powerful Women and Brainstorm Tech brands. 

As a purpose-driven leader and community builder, Maryam highlights the importance of resilience, personal storytelling, and building meaningful connections. She also shares success stories from her entrepreneurial ventures, her TED Talk on overcoming obstacles, and her leadership role in creating impactful live events. In this episode, discover how Maryam’s approach to branding, purpose, and community can transform your career and business strategies.

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Get Mic’d – Episode 8: Creating Impact Through Community & Live Events with Maryam Banikarim, Fortune- Transcript
30.08.2024
Get Mic’d – Episode 6: How to Build a Unicorn Startup with Christian Weedbrook, Xanadu AI – Transcript
AIBusiness SuccessPersonal BrandingPodcastsThought Leadership

Christian Weedbrook shares his experience and insights as Founder & CEO of Xanadu Quantum Technologies. He joins Katie in this episode to talk about the groundbreaking journey of Xanadu and the relentless dedication required to succeed in the quantum computing industry. Christian delves into his unique background, starting with his academic pursuits in quantum physics, and discusses Xanadu’s innovative approach using photonics.

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Get Mic’d – Episode 6: How to Build a Unicorn Startup with Christian Weedbrook, Xanadu AI – Transcript
28.08.2024
Get Mic’d – Episode 7: The New Era of Video: Digital Twins & AI with Dave King, HeyGen – Transcript
AIBusiness SuccessPersonal BrandingPodcastsThought Leadership

Dave King from HeyGen joins Katie Zeppieri on this episode of Get Mic’d to discuss the transformative power of AI in visual storytelling. As HeyGen’s Chief Business Officer, Dave shares how their avatar technology, including creating digital twins, revolutionizes content creation and accessibility.

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Get Mic’d – Episode 7: The New Era of Video: Digital Twins & AI with Dave King, HeyGen – Transcript
03.08.2024
Get Mic’d – Episode 5: The Art of Asking the Right Question with Julie Pace, The Associated Press – Transcript
Business SuccessPersonal BrandingPodcastsThought Leadership

Julie Pace joins Katie in this episode to talk about her rise to leadership at The Associated Press, emphasizing the critical importance of educating people on the role of journalism, especially in today’s rapidly changing world. Julie underscores the vital place of non-partisan journalism during real-world events, highlighting how asking the right questions is crucial for uncovering the truth. She also provides an inside look at what it’s like to go head-to-head with figures like Donald Trump and Joe Biden, showcasing the challenges and responsibilities that come with her position.

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Get Mic’d – Episode 5: The Art of Asking the Right Question with Julie Pace, The Associated Press – Transcript
02.08.2024
Get Mic’d – Episode 4: How to Build an Entrepreneurial Spirit with Marcus Rader, Hostaway – Transcript
Business SuccessEntrepreneurialProduct-Market fit

In this episode of “Get Mic’d,” we explore the entrepreneurial journey of Marcus Räder, the co-founder and CEO of Hostaway, a leading all-in-one vacation rental management software. Speaking with raw honesty, Marcus shares his experiences in building Hostaway and the unrelenting intensity required to succeed in the competitive world of entrepreneurship.

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Get Mic’d – Episode 4: How to Build an Entrepreneurial Spirit with Marcus Rader, Hostaway – Transcript
02.08.2024
Get Mic’d – Episode 3: How to Handle a Communications Crisis with Maha Abouelenein, Digital and Savvy – Transcript
Business SuccessCrisis CommunicationsPersonal BrandingThought Leadership

Maha shares her proven approach to consistently showcasing value to clients and navigating communication crises with poise. Gain insights into the power of storytelling and self-reliance in today’s world, and how personal branding can lead to leadership. Maha’s stories and expertise will motivate you to think about creating your own brand and managing communication challenges. Tune in to gain valuable insights and practical advice.

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Get Mic’d – Episode 3: How to Handle a Communications Crisis with Maha Abouelenein, Digital and Savvy – Transcript
30.07.2024
Get Mic’d – Episode 2: Why Never Having A Plan B Is Key To Business Success With Matt Higgins, RSE Ventures – Transcript
Business SuccessCrisis CommunicationsPersonal BrandingThought Leadership

Matt Higgins shares his experience and insights as Co-Founder & CEO at RSE Ventures. He joins Katie in this episode to talk about great lessons from his first book, “Burn the Boats.” He dives into the story behind the title and how it can be applied to building a successful personal brand.

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Get Mic’d – Episode 2: Why Never Having A Plan B Is Key To Business Success With Matt Higgins, RSE Ventures – Transcript
21.09.2023
Get Mic’d – Episode 1: How To Create A Brand That Stands Out For Both You and Your Company with Nick Thompson, The Atlantic -Transcript
Brand PositioningContent MarketingPersonal BrandingThought Leadership

Nick Thompson shares his experience and insights as the CEO of The Atlantic. He joins Katie in this episode to talk about his experience building a brand for three different publications and himself. Nick also shares his fulfilling journey in the field of journalism and the many projects he has worked on over the years.

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Get Mic’d – Episode 1: How To Create A Brand That Stands Out For Both You and Your Company with Nick Thompson, The Atlantic -Transcript
20.09.2023
15min read
The Power of Personal Branding: Why It Matters and How To Get Started
Brand PositioningMedia RelationsStrategic Partnerships

Personal branding has become the key to creating a lasting impression on potential clients, customers, employers and business partners. Building a strong personal brand can help you stand out from the crowd, showcase your unique strengths and abilities, and establish yourself as a noticeable figure in your field.

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The Power of Personal Branding: Why It Matters and How To Get Started