Get Mic’d – Episode 9: The Playbook for Authentic Content with Purna Virji, LinkedIn- Transcript

Below is a transcription of Get Mic’d Podcast Episode 9, hosted by Katie Zeppieri and features Purna Virji, Principal Consultant, Content Solutions at LinkedIn. Listen to the full episode here.

Purna Virji is a globally recognized content strategist and multiple award-winning author of High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who’s Who 2023 list.

Katie Zeppieri: Purna, welcome to Get Mic’d. 

Purna Virji: Thanks, Katie, for having me. I’m so excited.

Katie: I’m really excited to have you here, Purna! I can’t wait to dive into all things LinkedIn. You should know that I’m a passionate advocate for the platform. Especially in my 20s, when I was speaking at schools, I’d talk to high school students, and they’d tell me about Instagram, TikTok, and all the other apps they were using. My first question to them was always, “What about your LinkedIn?” That’s because I’ve seen such a tremendous impact on my own career by leveraging the platform.

I’m thrilled to speak with you today, especially because, in your current role, you oversee and recommend content solutions to LinkedIn users. We’re going to dive into that and get your best tips. But before we get there, I’d love to learn more about you. How did you get into marketing? Can you give us a brief overview of your career journey and what led you to where you are today?

Purna: Katie, firstly, thank you so much for your love for LinkedIn—it’s music to my ears, and I’m sure my colleagues would be equally excited to hear it. Thanks for advocating LinkedIn to others as well. I also love the content you put out, so thank you for making the platform better and more engaging. Kudos to you!

My journey started as a journalist, working in public television, where I produced some public affairs talk shows. At some point, I decided to “move to the dark side,” as our journalism professor in school used to joke, which meant moving into traditional PR. PR was great, but I was young and idealistic, thinking I’d cover war and conflict. Eventually, I realized that wasn’t where my path was meant to be.

While working on the agency side of PR, digital marketing was really starting to gain popularity. I remember pitching the idea to our CEO, suggesting we offer it as a new service since very few were doing it at the time. That’s how I fell into digital marketing, completely by chance. But I loved it and spent the first 10 years of my career working in-house, on the agency side, and at scale-up startups.

The common thread throughout my career has been this: I learned from others, and I felt it was only fair to pass on that knowledge. If I stood on the shoulders of giants, I wanted to make sure I shared their teachings with others. Through this work, I got to know the Microsoft team at industry events and speaking engagements. In early 2015, they were forming a new team and reached out to me. I joined Microsoft, embraced the company’s culture, and have been passionate about it ever since.

When Microsoft acquired LinkedIn, it was perfection for me. There’s no better professional network, and LinkedIn is the place to be. When I reached a point in my career where I was asking, “What’s next?” LinkedIn was always top of mind, given the great things I’d heard about its culture and future. I applied through a friend’s recommendation and, luckily, I’ve been here for about four years now.

Katie: And you’re the Principal Consultant for Content Solutions. Can you give us an idea of what that department looks like? What kind of services do you provide?

Purna: The team I’m part of is called the Content Solutions Consulting team, and we essentially operate as an internal consultancy within LinkedIn, which is really cool. We also have a sister team, the B2B Institute, which acts as a think tank. It’s incredible how passionate LinkedIn is about marketing, B2B, and empowering our customers. LinkedIn has entire teams of specialists—experienced marketers who come from both agency and in-house backgrounds—dedicated to this. Our role is to advise LinkedIn’s members and customers on how they can grow their businesses through the power of effective content, both on and off the platform.

Katie: Let’s dive into the different content features that LinkedIn offers, because it keeps getting better! From my perspective, there are so many ways to share content now. Could you give us an overview of the various types of content features available on the platform? And maybe share some recommendations on how to use each one effectively?

Purna: Sure! I’ll go through some of my favourite LinkedIn content features. Of course, the single image posts and text posts are still the bread and butter of the platform. But I always encourage entrepreneurs, creators, and marketing teams to think beyond those basics.

Video content, no surprise, has been growing rapidly in both usage and consumption. We’re seeing videos get a lot of reach and engagement. I personally post video content most of the time for that reason—it performs really well and is easy for me to create.

Another great option is the carousel format. You can either upload a series of images or even PDFs that people can scroll through, which makes it interactive and a great way to tell a story.

One of my absolute favourites, unique to LinkedIn, is thought leader ads. This format allows not just companies and brands to promote posts, but they can also promote the post of an employee, influencer, or even a customer. It works within the regular ad platform, so there’s no learning curve. For example, LinkedIn could promote a post by our CEO, Ryan Roslansky, and it would look like it’s coming from him, with just a small line saying it’s promoted by LinkedIn.

I love this feature because it adds a personal touch. People tend to follow individuals before they follow brands—it’s human nature. By using thought leader ads, companies can put the “social” back in social media, and it creates more authentic connections.

Katie: That’s really interesting, and I didn’t even realize LinkedIn had that option to boost a person’s page. It reminds me of how platforms like Facebook, and to some extent Instagram, pushed business pages for a while. But then Facebook was pretty transparent at a certain point, admitting that the algorithm doesn’t favour business pages as much as personal ones. The reach just isn’t the same.

So, with LinkedIn, I’m curious—what’s the approach there? Can you give us any insight into how the algorithm works and how it handles personal versus business pages?

Purna: First off, we definitely recommend that if you’re a company, you build out your company profile on LinkedIn. It’s the go-to spot for people looking to learn about your brand, and LinkedIn isn’t just for selling products. There’s a huge employer branding element—how do you attract future talent? How do you showcase what it’s like to work at your company or highlight what your company does? So, absolutely have a company page and make sure you post from it.

That said, don’t overlook your most valuable asset—your people. There’s a ton of competition, and many businesses offer similar products or services. For example, think about how many CRM solutions there are just in the U.S.—probably thousands. What sets your company apart is your people, and no one else has your specific team. So, leverage them as part of your marketing. Having your employees share their personal stories or insights can really humanize your brand.

I’ll give you an example from Microsoft. Of course, they’re talking a lot about AI, but instead of just focusing on the tech, they posted a fascinating article on their Work Life blog about how the product managers who built the AI tools are using them to improve their own productivity. It shifted the message from just “We built this cool AI product” to something more relatable and personal: “Here’s how we use it to save time.” That’s way more interesting and engaging.

On a technical level, the initial followers of a company page are often employees, prospective employees, and some customers. Over time, you can build your brand and grow that audience, but if you highlight your people, you’ll naturally amplify your reach. Your employees can act as your PR department, so to speak.

An example of this is SEMrush. They’re a marketing tool company, and they recently launched an AI-powered feature. They made a great post from their brand page, which performed well—getting over 600 reactions and plenty of comments. But then, their VP of Brand Marketing, Olga Andrienko, posted about the same feature from her personal perspective, saying how excited she was about it after years of working at SEMrush. Her post received way more engagement, with about 82 comments, and that’s key because comments extend reach. If I comment on your post, it shows up in my network’s feed, expanding its visibility.

Another team member at SEMrush, Nicole Ponce, who leads their influencer marketing, also posted about the feature, but from the perspective of how it solves problems for SEO professionals she works with. She reached a whole different audience and got strong engagement as well.

When you look at it holistically, SEMrush benefited from a “halo effect,” reaching different levels of decision-makers, end users, and influencers through the combination of company and personal posts. So, in short, you need both your company page and your team’s personal profiles to get the best results.

Katie: I think the company page is great for recruitment. As a business owner, it’s always exciting to post a new position. You get that little “hiring” badge over your photo, and it really helps amplify what you’re looking for, especially when you boost the job post with LinkedIn. I’ve personally hired some fantastic people through LinkedIn Jobs, which has been a great experience.

I also agree that the company page is one of the first places I check when I’m researching a company. It’s where I learn about its size and the roles within the team. If I need to reach out to a particular department, it’s a great way to find the right contact.

But beyond that, you touched on something important—the personal touch. Even for the largest brands, it’s crucial for founders and executives to build their own personal brands on LinkedIn while pointing back to the company. Would you agree?

Purna: Absolutely! It all goes back to the principle that we are social creatures. As humans, we naturally respond to our peers, which is why people tend to follow their peer groups. I believe it’s incredibly important for executives and founders to engage on platforms like LinkedIn. However, people shouldn’t feel discouraged if they aren’t available or willing to take on that role.

It’s essential to think about your ideal customer profile (ICP). For instance, if your audience is very technical, it makes more sense to have your technical subject matter experts post about relevant topics. You and I are immersed in marketing and branding—we thrive in conversations about that. But if I were to find myself in a room full of engineers focused on deep technical discussions about coding and Python, I’d feel out of my depth. In that case, it would be much better to bring in my colleagues who are experts in those areas to engage with that audience.

This highlights the importance of having an inspiring founder or leader. You can see this reflected in follower counts. For example, if you compare the follower counts of the Microsoft page and its CEO Satya Nadella, you’ll notice that his personal following is significantly higher. The same goes for SparkToro and its founder, Rand Fishkin—there’s an apparent disparity there as well. People start to associate individuals with their brands, creating a powerful halo effect that benefits both the person and the company.

Katie: Absolutely! A key starting point for a company or individual looking to post more on LinkedIn is to enable the Creator Mode setting. This feature allows you to optimize your profile for greater visibility and engagement.

Could you elaborate on how someone can activate Creator Mode and why it’s beneficial?

Purna: I love that you mentioned this, Katie! You have all the insider LinkedIn tips—maybe I should be interviewing you instead!

One of our top recommendations for anyone looking to become more active in creating and posting on LinkedIn is to switch on Creator Mode. You’ll know you’ve done it right when your profile’s default setting changes from “Connect” to “Follow.”

This feature gives you access to additional creator-friendly formats, such as newsletters, LinkedIn Live, and audio events. It allows you to diversify how you present your content in the formats that come most naturally to you or that resonate best with your audience.

As we know, different people prefer different formats at different times, so the more formats you can use to share your content, the more likely you are to effectively reach and engage your target audience while reinforcing your key messaging. That’s one of the major reasons for enabling Creator Mode!

Katie: And you can only do it on your personal page, correct?

Purna: That’s correct, so you can turn your personal profile into creator mode. 

Katie: Let’s explore some of the other content options available on LinkedIn. As I mentioned, a wealth of features are at your disposal, and it’s crucial to utilize the full range of possibilities. One significant feature is LinkedIn articles, which are in a blog-like format on the platform.

Recently, this has been connected to the newsletter feature, allowing you to create a newsletter directly within LinkedIn. Can you explain more about how this works and what benefits it offers?

Purna: We recognize that sometimes people prefer longer, in-depth content, and long-form content still holds significant value. While it may be controversial to say, especially when short, bite-sized videos seem to dominate, the length of your content should depend on what keeps your audience engaged and interested. Yes, short posts can perform well, but articles and newsletters—being longer forms—allow for a deeper exploration of topics.

Newsletters, in particular, are becoming incredibly popular. They operate on a subscription basis, so people can receive alerts when new editions are published. If you want to create a newsletter, why spread yourself thin across multiple platforms? LinkedIn provides an excellent opportunity to connect with your audience all in one place.

Creating a LinkedIn newsletter is a great option if you enjoy writing newsletter-style content and want to build up a subscriber base. You can even sponsor it on LinkedIn to amplify your reach. With paid promotions, you can plant more seeds and reach a wider audience, while organic reach focuses on nurturing your existing followers.

Given our busy schedules, keeping everything convenient and centralized makes sense. So, why not take advantage of these features?

Katie: Let’s talk about stories on LinkedIn. That’s a feature I haven’t utilized as much. I’ve also noticed that the app is really leaning toward short-form videos. There’s a new icon at the bottom of my phone that seems to be for these specific short-form videos, which are more in line with TikTok or Instagram Reels. Can you explain how these two features are being used? 

Purna: Stories were sunset a while ago, so that feature is no longer available. However, we are diving deeper into short-form video. Our audience, particularly during the pandemic, showed a strong preference for video content, which typically receives about three times more engagement and consumption rates compared to text alone. We’re really focusing on delivering what people want on the platform.

We generally encourage videos to be around 90 seconds in length, as this seems to be the sweet spot. The new video section available aligns with what users are accustomed to. People appreciate digestible, easy-to-consume formats for the professional advice and guidance they seek on LinkedIn.

I’ve been creating video content for about a year now, and I’ve seen our editorial team, including Jamaica Jackson, produce some incredible videos. It’s inspiring to watch Dan Shapiro, our Chief Operating Officer, share advice through his walking videos. The unique aspect of these videos is that they’re not overly polished or edited; people tend to respond better to authenticity.

For instance, I record my videos using just my phone while sitting at my desk in my home office. I simply share my thoughts, and the response has been very positive. So, anyone hesitating or worrying about not having the budget for video production or fancy editing tools doesn’t need any of that. Just talk, share your wisdom, and be generous with your insights!

Katie: I think that’s a great point because people often overthink their content. I want to shift our conversation back a bit. Alongside your work at LinkedIn, you’ve published High-Impact Content Marketing, a book that discusses the strategy behind creating an effective content marketing system for businesses.

So, when we talk about content marketing, what is some of your best advice for a brand looking to expand its reach? How should they begin thinking about building a content marketing strategy?

Purna: I’ll share three of my top tips that I wish everyone would read in my book. The first is to start by understanding your business and revenue potential rather than focusing solely on the customer. While many people emphasize starting with the customer, it’s important to first define your core goals. If you’re selling a service or product, it’s crucial to identify which offerings are most profitable. For instance, product A might generate a lot of buzz, but if it doesn’t contribute significantly to your revenue, while product B could lead to much stronger growth even at lower sales volume. So, begin by identifying what will truly move the needle for your business, which will help narrow your focus on customer research.

The second tip is to understand your customers, which is absolutely essential. It doesn’t have to be an extensive process; you can get valuable insights without conducting a lengthy series of interviews. Start by talking to your sales and customer service teams. They interact with customers daily and can provide a wealth of information. Gather a few of your top-performing sales and customer service reps, ask them about common customer questions, where they face pushback, and what they think customers should know. You’ll likely uncover rich insights that will give you a head start.

Next, reach out to a small group of customers—about six or seven is enough to gain a clear perspective without redundancy. Ask them about their initial realization of needing your offering, their expectations, and how the product or service has impacted them. Understanding their journey will give you the language and insights necessary to write effective copy.

Finally, the third area to focus on is reading reviews about your business and your competitors. People may not always express their true feelings in surveys, but reviews offer honest feedback. For example, I once worked with a Caribbean resort that prided itself on its private beach. However, through customer reviews, we discovered that guests consistently praised the various restaurants and cuisines offered. This insight allowed us to shift our marketing focus to highlight the exceptional dining experience instead.

So, remember to start with your business goals, understand your customers, and finally, the most critical piece: measurement. Instead of thinking about measurement after launching your content, start with it. Before creating any content or campaign, define the desired outcomes for your business.

Let’s consider an example. Suppose you and I, tomorrow, are hired by Tesla to market a new version of the Cybertruck. We aim to sell more trucks, but we need to focus on marketing rather than direct sales. We should ask ourselves what we can influence that would drive sales—like increasing test drives. By understanding that more test drives lead to higher chances of a sale, we can identify our target audience, craft the right messaging, and figure out where to reach them. This reverse approach ensures that we’re aligned with the business goals, making securing budget support easier and building trust with other teams.

Katie: I think the Tesla example is really helpful because it shifts the perspective for marketers. Yes, the ultimate business goal is to drive sales, but for us, it’s about figuring out the steps that lead to those sales. In this case, getting more people to test drive the cars increases the likelihood of a sale. So, it’s about filling the funnel with people willing to test drive and then asking: how does content fit into that? How can content help move people from curiosity to action?

One common frustration I hear from brands, regardless of size, is that content marketing can feel overwhelming. Even just the two of us talking about all the different LinkedIn features only scratches the surface of one platform. There are so many platforms and content types to consider. So, how do you manage all of that?

My best advice is to start by focusing on your business goals and your audience. Once you know those, you can better decide which platforms make sense. Not every brand needs to be on every platform. Think about where your audience is most active and what types of content resonate with them. If your customers are highly engaged on LinkedIn and you’re a B2B company, that might be your primary focus. If you’re selling a visual product, Instagram or TikTok could be better suited.

Also, start small. You don’t need to master every platform at once. Build a content strategy around one or two platforms that align with your business and audience, then grow from there. Test different formats, see what works, and refine your approach over time. It’s less about being everywhere and more about being in the right place with the right message.

Purna: That’s a great question and one we get asked all the time. It all starts with understanding where your audience is and how they use the platform. How you and I use a platform could be very different from the way others traditionally use it. For example, a few years ago, TikTok was mainly known for dancing videos and was associated with Gen Z, but now there’s a huge business segment on the platform. Creators like Selena Rizvani or Vince Anderson share management coaching and business advice, building massive followings. So, their audience uses TikTok differently than the Gen Z demographic it’s typically known for.

You need to look at where your audience is spending their time and how they’re engaging on those platforms. From there, take baby steps. There are thousands of platforms out there, but you don’t need to be on all of them. Find a balance where you can manage your presence, grow your engagement organically, and potentially use paid options for additional reach. 

You’ll also want to incorporate email into your strategy but bear in mind that it’s harder to grow your audience solely through email without a platform to help you build visibility. If you’re in the B2B space, LinkedIn is a natural choice because that’s where your audience is likely to be. Start by focusing on one or two formats that feel manageable. If you’re pressed for time—especially in a startup where you’re wearing multiple hats—pick something that comes naturally, like writing short posts with images. The key is consistency, but that doesn’t mean posting every day. Even once or twice a week can be enough if you stay consistent.

You don’t have to be active on every platform, either. It’s okay to have a presence on others without posting regularly. For example, one of my friends, Lexi, uses a funny analogy: “If I’m selling athlete’s foot cream, I don’t need to be on a visual platform like Instagram or TikTok.” Instead, claim your profiles on these platforms, but direct people to where you’re most active.

Ultimately, focus on one or two platforms where you can maintain quality and avoid burnout. If you try to do too much, you’ll eventually resent it, and the quality of your content will suffer. And in today’s competitive market, if you’re not building trust and delivering quality, people will simply ignore your content.

Katie: Exactly! Consistency really helps to reduce that overwhelming feeling for brands. You don’t need to be everywhere all at once. Choose a platform to start with and commit to a manageable number of posts per week—maybe just two posts to begin with. And, as you mentioned, it’s important to track your metrics from the very start. That way, you can see how your content is impacting your business goals, whether that’s driving demos, test drives, or whatever your objective may be. Having those metrics gives you something tangible to measure and monitor your progress.

Consistency is key. Speaking from my own experience, especially on LinkedIn but also across other platforms, I’ve noticed that success isn’t always about getting a million likes on a post. A lot of people see your content without engaging. They might not like or comment, but they still notice. For example, they’ll see that I’m posting about content marketing or sharing excerpts from my book, and even if they don’t interact with the post, the repetition helps build my personal brand. 

That consistency keeps you top of mind. So, when someone needs a content marketing strategist, they’ll remember, “Oh yeah, I’ve been seeing Purna talking about this stuff regularly—she’s the expert.” That’s the real value of showing up consistently: staying relevant and being remembered when people are ready to make a decision.

Purna: Exactly! Consistency is what builds trust over time. Whether it’s in marketing, studying, or even making new friends, it’s the repetition that matters. You can have a great first interaction, but it takes time and multiple connections before you fully trust someone. It’s the same with brands and audiences. You have to show up consistently for them to really know, like, and trust you.

I love that analogy—it’s a marathon, not a sprint. You need to track your metrics, like you said, to ensure you’re reaching the right audience. For example, if your goal is to reach fellow marketers and you’re attracting interior decorators instead, then something needs to be adjusted. But if you stick with it over time, you’ll start to see those results. 

It’s also so true that people often give up after a month or two when it gets tough. But if you push just a bit further, you’ll already be ahead. Most people don’t stick with it, so that extra consistency can really set you apart.

I can relate to what you’re saying about LinkedIn, too. When my book came out last year, I started by posting five days a week for about 90 days, and at first, it was exciting. I had so much motivation. But then it started to feel like pressure, and I realized I wasn’t enjoying it as much anymore. When my posts weren’t performing well, I’d get frustrated, which made me feel like I was doing my audience a disservice. So, I decided to scale back and post less frequently, maybe once a week, focusing on quality over quantity. Now, if I have something valuable to share, I’ll share it, but I don’t feel the need to post just for the sake of it. That balance keeps me consistent without burning out.

Katie: Absolutely, it’s a marathon, not a sprint, and that’s something we always stress with clients. The results from organic content marketing don’t happen overnight. It takes time to build that momentum, and I think being upfront about that is important. You’re not going to put up your first LinkedIn article and have a flood of demo requests. You won’t post once and suddenly have the phones ringing. It’s about consistency over the long haul, just like you said, building that “see, like, trust” dynamic with your audience. You’ve got to pick a pace you can sustain, not go full throttle at the start because it’s something you need to commit to over time and gradually ramp up.

Purna, I’d love to get your thoughts on something our audience is really curious about. You’ve already shared some fantastic tips, especially regarding short-form content like 90-second videos. Do you have any other key insights that can help us optimize our LinkedIn performance? For example, are there particular types of content we should be focusing on? Is there an ideal time of day to post? Should we be prioritizing comments over likes? Give us a few practical takeaways that we can implement right away and get excited about!

Purna: To start, focus on posting regularly and lean into what comes naturally to you. Whatever content format is easiest for you to create—whether it’s text, images, or video—go with that. It’ll help you stay consistent.

And when you can’t create original content, curate it. But don’t just share articles or posts without context—add your own perspective. Take an extra 30 seconds to explain what stood out to you. For example, if you watched Katie’s Get Mic’d episode, you could say, “What really jumped out to me was when Katie mentioned how important it is to give things time. It helped me manage my own expectations.” Then, share the link. This gives people a sense of how you think and builds trust.

Trust is key, and platforms like LinkedIn really prioritize it. Harvard professor Dr. Frances Frei talks about the trust triangle: authenticity, logic, and empathy. People want to know who you are, trust your logic (i.e., do you know what you’re talking about?), and feel that you care about them. So, show who you are, share advice, and be helpful. It’s okay to sell once in a while, but focus on adding value first.

Lastly, comments are great for engagement but don’t comment just for the sake of it. Only add something when you have meaningful insights to share. That way, your contributions will stand out.

Katie: Okay, great! I really appreciate you getting us all excited to lean in, optimize our profiles, and start posting. I want to move into our lightning round, which is a chance to ask you five quick questions and get some tangible tips and takeaways for the audience. So, to start, please complete this sentence: “Building a notable brand means…”

Purna: …means prioritizing trust consistently over time. That’s the theme of our conversations, whether we’re talking about Dove or the GEICO Gecko. They have the same slogan and approach to the market: consistency over time. It’s about familiarity and adding value. Prioritize trust above all else; there are no short-term wins. Think long-term.

Katie: What has been your brand’s memorable micdrop moment?

Purna: For me, success is when I see a mentee or someone who has read my book come in and share the advice with others. That concept of paying it forward resonates deeply with me. My core purpose is to be of service to people, and I believe in elevating others through education. So, when a mentee acts on a tip and shares it with someone else, it fulfills my mission. If someone comes back and says, “I used it, and it worked! Thank you,” that’s the kind of success I strive for.

Katie: What’s one brand that you admire and why?

Purna: I love the National Park Service! It might seem like an unusual choice, but if you follow their page on LinkedIn, you’ll see how their posts embody humour, personality, and a genuine passion for parks and wildlife. They’re my favourite account to check out, especially on a bad day. Whenever I need a pick-me-up, I think, “Let’s see what the National Park Service has to share!”

Katie: What are three resources you would recommend for someone looking to build their personal or company brand?

Purna: I suggest starting by identifying the people in your niche who are excelling in their content. Look at what they’re posting and what generates a lot of engagement. This is often completely free—just dive in and analyze what others are doing well to understand what resonates with you, as it often reflects something within yourself. 

I highly recommend the HubSpot blog, which offers great insights, and LinkedIn Learning, which has a wealth of excellent courses available. Those are definitely worth checking out!

Katie: What’s up and coming for you? What’s next on the horizon, and where can people connect with you? 

Purna: Feel free to connect with me on LinkedIn—I’m always active there! And if you haven’t checked it out yet, be sure to look at my book, High-Impact Content Marketing, which is available on Amazon and at your local bookstore.

Katie: Sounds great. Purna, thank you so much for your time. This has been a fantastic conversation. 

Purna: Katie, thank you so much for having me. This was so much fun. 

Katie: Thank you for tuning in to Get Mic’d. If you enjoyed this episode, please subscribe to the podcast and leave a review. I look forward to bringing you more engaging conversations with thought leaders and sharing their insights on building a notable brand. We’ll see you next time!